About Us

Tokyo Finds Logo

The Tokyo Finds logo consists of Japanese and English characters in red and black. 

·             Japanese Characters 

I-ki-ga-i: the Japanese concept that means “a reason for being”. It pertains to the intersection of four primary elements in life: passion (what you love), mission (what the world needs), vocation (what youʼre good at) and profession (what you get paid for). 

It is believed that discovering your ikigai brings happiness, fulfillment and long life. The hope is that through Tokyo Finds products, the end-users will be able to discover their ikigai. 

·             Tagline 

“Everyone is a creative artist” because creativity knows no bounds. The brand seeks to inspire creativity in each individualʼs day to day life and foster creative living to make the world better. 

·             Logo Shape 

The combination of modern text and shapes embody the brandʼs image which is “modern but rooted in tradition” which is why it has both straight lines and brush strokes as edges. 

Brand Values

The brandʼs core values encapsulate: creativity, accessibility and the fusion of modern and tradition. 

·             CREATIVITY 

The idea behind the Tokyo Finds brand is hinged from the companyʼs core belief that everyone is a creative artist.

·             ACCESSIBILITY

Reaching out is part of its core. To extend an arm and reach out to peopleʼs inner artists by providing art materials and tools that are accessible in terms of communication, distribution and function. 

·             FUSION

Tokyo Finds provides modern tools rooted in old traditions like calligraphy and brush writing. It aims to celebrate the past and its traditions allowing both history and modern culture to work together and co-exist for a brighter future. 

Our Story

Tokyo Finds was created in 2011 by two passionate individuals equipped with natural leadership and marketing acumen. It all started with one great idea. Inspired by the same vision of creating a better world through the power of creativity, the two believe they have what it takes to revolutionize the world and make it better through their creations.

·             SELF-EXPRESSION

We encourage everyone to think outside the box. Go beyond conventions.

Don’t be afraid to blur the lines, break the rules, and uncap the possibilities

·             CREATE

The power to create starts with an inspired idea. Take it and run with it.

·             GO BEYOND IMAGINATION

Your imagination isn’t just contained indoors. Leave a mark anywhere life takes you.

·             EMBRACING KAIZEN PHILOSOPHY
Kaizen, which means good change is a Japanese productivity philosophy that we embody to get better at getting better for our consumers.